Marketing programs that identify your most valuable customers and work to build and strengthen this customer base. Many stores offer loyalty programs as a way to reward regular customers who shop at their store and encourage them to keep coming back. #SalesandPromotions #MarketingVehicles
The loss of profit dollars due to selling an item at a lower price than the current retail value. #SalesandPromotions
The first set of copies of a book printed from substantially the same setting of type. However, book collectors generally use the term to mean specifically the first print of the first edition (aka "first edition, first impression"). #TextbookPlanningCycle ...
A sliding scale of discount used to encourage early payment of goods, e.g. 5/30/4/60 means a discount of 5% may be deducted if payment is made within 30 days and a discount of 4% between 30 and 60 days. #SalesandPromotions
Reductions ranging from discounts to markdowns and factored into the budget either as a separate line or as an adjustment to the gross margin. #SalesandPromotions
The sum of all discounts on store purchases based on volume, forward buying, slotting allowances, discounts for early payments, etc. #SalesandPromotions
Titles frequently sold at a higher discount depending on a number of factors, from supplier to quantity ordered. Established trade discounts may vary from supplier to supplier. #SalesandPromotions
All paid communication activities, other than advertising, public relations, and personal selling that stimulate buyers’ purchases and retailer’s effectiveness. #SalesandPromotions
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Funds made available to buyers by vendors to offset any markdowns necessary to move product. #SalesandPromotions
The average number of times each distinct person is exposed to a retailer's promotion efforts in a specific period. #SalesandPromotions